\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648\u060c \u062a\u0648\u062c\u0647 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f \u0648 \u0647\u0645 \u062a\u0648\u0633\u0637 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u062a\u0641\u0633\u06cc\u0631 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u062c\u0627\u06cc\u06af\u0627\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u062f \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n
\u0645\u0646\u0627\u0628\u0639 \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n![\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"](\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/entity-2.png\")
<\/figure>\n<\/div>\n\n\n\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f\u060c \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645 \u200c\u062a\u0631\u06cc\u0646 \u06af\u0627\u0645 \u200c\u0647\u0627 \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0633\u0626\u0648 \u0648 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0633\u0624\u0627\u0644 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 Entity \u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u06a9\u062c\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u0628\u0627 \u0645\u0646\u0627\u0628\u0639 \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0622\u0634\u0646\u0627 \u0645\u06cc \u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u06cc\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
Google Knowledge Graph.1<\/strong><\/h3>\n\n\n\n\u06af\u0648\u06af\u0644 \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0686\u06cc\u0632\u06cc \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0646\u062a\u0627\u06cc\u062c\u060c \u06a9\u0627\u062f\u0631\u06cc \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0627\u0645\u0639 \u0638\u0627\u0647\u0631 \u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 Knowledge Graph<\/strong> \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647 \u062d\u0627\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0627\u0634\u062e\u0627\u0635\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627\u060c \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0633\u062a. \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0642\u06cc\u0642\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0648\u0627\u0628\u0637 \u0628\u06cc\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0646\u06cc\u0632 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n2. \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627<\/strong> (Wikipedia)<\/strong><\/h3>\n\n\n\n\u0648\u06cc\u06a9\u06cc\u200c \u067e\u062f\u06cc\u0627 \u0645\u0646\u0628\u0639\u06cc \u0628\u06cc \u200c\u067e\u0627\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0627\u0633\u062a. \u0647\u0631 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0628\u0647 \u06cc\u06a9 Entity \u062e\u0627\u0635 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u0631\u062f \u0648 \u062d\u0627\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0645\u0631\u062a\u0628\u0637 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u062e\u0634 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u200c\u0647\u0627<\/strong>\u0648 \u0644\u06cc\u0646\u06a9 \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637<\/strong> \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\nDBpedia.3<\/strong><\/h3>\n\n\n\nDBpedia \u0646\u0633\u062e\u0647 \u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647\u200c \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0633\u0626\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0648 \u0631\u0648\u0627\u0628\u0637 \u0622\u0646 \u200c\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n
Freebase.4\u00a0(\u0628\u0627\u06cc\u06af\u0627\u0646\u06cc \u0634\u062f\u0647)<\/strong><\/h3>\n\n\n\n\u0647\u0631\u0686\u0646\u062f Freebase \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 Google Knowledge Graph\u00a0<\/strong>\u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0627\u0631\u06cc\u062e\u06cc \u06cc\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u063a\u0646\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c\u00a0Freebase\u0647\u0646\u0648\u0632 \u0647\u0645 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645 \u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n5. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/strong> (NLP Tools)<\/strong><\/h3>\n\n\n\n\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Natural Language API<\/strong>\u00a0\u06cc\u0627 IBM Watson <\/strong>\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0648\u0646 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c \u0647\u0627 \u0641\u0648\u0642 \u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\nSearch Console.6\u00a0\u0648 SERP<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc Google Search Console<\/strong>\u00a0\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0647 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c \u0631\u0633\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 (SERP) \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c \u0628\u062e\u0634 \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n7. \u0645\u0646\u0627\u0628\u0639 \u062e\u0628\u0631\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc<\/strong><\/h3>\n\n\n\n\u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0645\u062c\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc\u060c \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c \u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0646\u06cc\u0632 \u0645\u0645\u0644\u0648 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c \u0647\u0627 \u0627\u063a\u0644\u0628 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u06cc\u0627 \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u064f\u0639\u062f\u06cc \u062a\u0627\u0632\u0647 \u0628\u0628\u062e\u0634\u0646\u062f.<\/p>\n\n\n\n
\u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n![\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"](\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/entity.jpg\")
<\/figure>\n<\/div>\n\n\n\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648 \u0646\u0642\u0634\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u0622\u0646 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0628\u0631\u0633\u0627\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0642\u06cc\u0642 \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f \u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a.<\/p>\n\n\n\n
\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f “\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc” \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0642\u0637 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u0627\u0646\u0646\u062f “Machine Learning”\u060c “Deep Learning”\u060c \u06cc\u0627 “Neural Networks” \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n
\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0633\u0641\u0631” \u0648 “\u0645\u0642\u0627\u0635\u062f \u06af\u0631\u062f\u0634\u06af\u0631\u06cc” \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u06cc\u06af\u0631 Entity \u062f\u0631 \u067e\u06cc\u0634 \u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u200c\u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0648 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u067e\u0644\u06cc \u0628\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n\u0686\u0631\u0627 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n
\u0627\u0647\u0645\u06cc\u062a Entity \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u0631\u0627 \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0645\u0627\u0646\u0646\u062f \u06af\u0630\u0634\u062a\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a. \u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648\u0627\u0631\u062f \u0645\u0627\u062c\u0631\u0627 \u0645\u06cc \u200c\u0634\u0648\u062f. Entity \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u200c \u062c\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0635\u0631\u0641 \u06a9\u0644\u0645\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c \u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u200c\u062a\u0631\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u200c\u0637\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06af\u0648\u06af\u0644 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648\u0631\u0632\u0634\u06cc” \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f “Nike”\u060c “Adidas”\u060c \u0648 “Puma” \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0645\u062a\u0635\u0644 \u06a9\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637.<\/p>\n\n\n\n
\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c \u0634\u06a9\u0644 \u0628\u0647\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644<\/strong> (Knowledge Graph)<\/strong> <\/strong>\u0630\u062e\u06cc\u0631\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u200c\u0633\u0627\u0632\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u062d\u062a\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0628\u062e\u0634 \u200c\u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u062f\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc<\/strong> (Featured Snippets)<\/strong> \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n\u0628\u0647 \u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u063a\u0646\u06cc \u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0628\u0631\u062f-\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647.<\/p>\n\n\n\n
\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc<\/h2>\n\n\n\n![\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"](\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/entity-1.jpg\")
<\/figure>\n<\/div>\n\n\n\u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647\u200c \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0628\u0648\u062f\u060c \u0627\u0645\u0627 \u0646\u0642\u0637\u0647 \u0639\u0637\u0641 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0644 2012 \u0648 \u0645\u0639\u0631\u0641\u06cc Knowledge Graph<\/strong>\u00a0\u0628\u0627\u0632\u0645\u06cc\u200c\u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0647\u200c \u062c\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f\u00a0Knowledge Graph\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0628\u0648\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n\u0627\u0645\u0627 \u0627\u06cc\u0646 \u0641\u0642\u0637 \u0634\u0631\u0648\u0639 \u0645\u0627\u062c\u0631\u0627 \u0628\u0648\u062f. \u062f\u0631 \u0633\u0627\u0644 2013\u060c \u0628\u0627 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird<\/strong>\u060c \u06af\u0648\u06af\u0644 \u06cc\u06a9 \u06af\u0627\u0645 \u0628\u0632\u0631\u06af \u200c\u062a\u0631 \u0628\u0631\u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0632\u0628\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a \u0648 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u062f\u0627\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062d\u062a\u06cc \u0627\u06af\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0634\u062f\u0646\u062f.<\/p>\n\n\n\n\u062f\u0631 \u0633\u0627\u0644 \u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f Machine Learning<\/strong>\u00a0\u0648 Natural Language Processing (NLP) <\/strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc \u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Featured Snippets<\/strong> \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0631 SERP<\/strong> \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n\u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u060c \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0644\u06a9\u0647 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n
\u0628\u0647\u06cc\u0646\u0647\u200c \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 (Entity Optimization) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc \u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c \u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u060c \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u200c\u062e\u0648\u0628\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0622\u0646\u200c \u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n
1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642 \u0648 \u0634\u0641\u0627\u0641 \u0627\u0633\u062a. \u0628\u0647\u200c \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 “\u062a\u0647\u0631\u0627\u0646” \u0645\u06cc \u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u0648\u06cc\u0698\u06af\u06cc \u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 Entity \u0631\u0627 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n
2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647<\/strong> (Structured Data)<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u200c\u06af\u0630\u0627\u0631\u06cc \u200c\u0647\u0627\u06cc\u00a0Schema.org\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648\u0627\u0636\u062d\u200c \u062a\u0631 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
3. \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n\n\n\n\u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc\u060c \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u062e\u0627\u0631\u062c\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u06af\u0648\u06af\u0644 \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h3>\n\n\n\n\u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u0647 \u200c\u0631\u0648\u0632 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n
5. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> (UX)<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648 \u0642\u0627\u0628\u0644 \u200c\u0641\u0647\u0645 \u0628\u0627\u0634\u062f. \u0647\u0631\u0686\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u200c\u062a\u0631 \u0645\u06cc \u200c\u0628\u06cc\u0646\u062f.<\/p>\n\n\n\n
\u062f\u0631 \u0622\u062e\u0631 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0633\u0626\u0648\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c \u0635\u0648\u0631\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0634\u062e\u0635\u060c \u0645\u06a9\u0627\u0646\u060c \u0628\u0631\u0646\u062f\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635. \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 …<\/p>\n","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-446"],"yoast_head":"\n
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -<\/title>\n<meta name=\"description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\" \/>\n<meta property=\"og:description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T10:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-19T12:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"author\":{\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\"},\"headline\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"wordCount\":80,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"articleSection\":[\"\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\"],\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"description\":\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\",\"breadcrumb\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"width\":900,\"height\":506,\"caption\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/zaminhost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"name\":\"\",\"description\":\"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaminhost.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\",\"name\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"width\":192,\"height\":192,\"caption\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\",\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"caption\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\"},\"description\":\"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","og_locale":"fa_IR","og_type":"article","og_title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","og_description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","og_url":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","article_published_time":"2025-01-11T10:19:10+00:00","article_modified_time":"2025-01-19T12:20:31+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","type":"image\/jpeg"}],"author":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","twitter_card":"summary_large_image","twitter_misc":{"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"11 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"author":{"name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919"},"headline":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"wordCount":80,"commentCount":0,"publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","articleSection":["\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc"],"inLanguage":"fa-IR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","url":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","breadcrumb":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","width":900,"height":506,"caption":"\u0627\u0646\u062a\u06cc\u062a\u06cc"},{"@type":"BreadcrumbList","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/zaminhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f"}]},{"@type":"WebSite","@id":"https:\/\/zaminhost.com\/blog\/#website","url":"https:\/\/zaminhost.com\/blog\/","name":"","description":"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaminhost.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/zaminhost.com\/blog\/#organization","name":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","url":"https:\/\/zaminhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","width":192,"height":192,"caption":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919","name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","caption":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646"},"description":"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647."}]}},"_links":{"self":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":5606,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions\/5606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n<\/div>\n\n\n\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u06cc \u062f\u0627\u0646\u06cc\u062f\u060c \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645 \u200c\u062a\u0631\u06cc\u0646 \u06af\u0627\u0645 \u200c\u0647\u0627 \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0633\u0626\u0648 \u0648 \u062f\u0631\u06a9 \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0645\u062d\u062a\u0648\u0627 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0633\u0624\u0627\u0644 \u0627\u0635\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 Entity \u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u06a9\u062c\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u0645\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u0628\u0627 \u0645\u0646\u0627\u0628\u0639 \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0622\u0634\u0646\u0627 \u0645\u06cc \u200c\u0634\u0648\u06cc\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u06cc\u0627\u0631\u06cc \u0645\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
Google Knowledge Graph.1<\/strong><\/h3>\n\n\n\n\u06af\u0648\u06af\u0644 \u06cc\u06a9\u06cc \u0627\u0632 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u06cc\u0627\u0641\u062a\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u0686\u06cc\u0632\u06cc \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u062c\u0633\u062a\u062c\u0648 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0646\u062a\u0627\u06cc\u062c\u060c \u06a9\u0627\u062f\u0631\u06cc \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062c\u0627\u0645\u0639 \u0638\u0627\u0647\u0631 \u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627 Knowledge Graph<\/strong> \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u062f\u0647 \u062d\u0627\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0627\u0634\u062e\u0627\u0635\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627\u060c \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0633\u062a. \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u062f\u0642\u06cc\u0642\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0631\u0648\u0627\u0628\u0637 \u0628\u06cc\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0646\u06cc\u0632 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n2. \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627<\/strong> (Wikipedia)<\/strong><\/h3>\n\n\n\n\u0648\u06cc\u06a9\u06cc\u200c \u067e\u062f\u06cc\u0627 \u0645\u0646\u0628\u0639\u06cc \u0628\u06cc \u200c\u067e\u0627\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0627\u0633\u062a. \u0647\u0631 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0628\u0647 \u06cc\u06a9 Entity \u062e\u0627\u0635 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u0631\u062f \u0648 \u062d\u0627\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0645\u0631\u062a\u0628\u0637 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u062e\u0634 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u200c\u0647\u0627<\/strong>\u0648 \u0644\u06cc\u0646\u06a9 \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637<\/strong> \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\nDBpedia.3<\/strong><\/h3>\n\n\n\nDBpedia \u0646\u0633\u062e\u0647 \u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647\u200c \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0633\u0626\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0648 \u0631\u0648\u0627\u0628\u0637 \u0622\u0646 \u200c\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n
Freebase.4\u00a0(\u0628\u0627\u06cc\u06af\u0627\u0646\u06cc \u0634\u062f\u0647)<\/strong><\/h3>\n\n\n\n\u0647\u0631\u0686\u0646\u062f Freebase \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 Google Knowledge Graph\u00a0<\/strong>\u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0627\u0631\u06cc\u062e\u06cc \u06cc\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u063a\u0646\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c\u00a0Freebase\u0647\u0646\u0648\u0632 \u0647\u0645 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645 \u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n5. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/strong> (NLP Tools)<\/strong><\/h3>\n\n\n\n\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Natural Language API<\/strong>\u00a0\u06cc\u0627 IBM Watson <\/strong>\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0648\u0646 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c \u0647\u0627 \u0641\u0648\u0642 \u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\nSearch Console.6\u00a0\u0648 SERP<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc Google Search Console<\/strong>\u00a0\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0647 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c \u0631\u0633\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 (SERP) \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c \u0628\u062e\u0634 \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n7. \u0645\u0646\u0627\u0628\u0639 \u062e\u0628\u0631\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc<\/strong><\/h3>\n\n\n\n\u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0645\u062c\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc\u060c \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c \u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0646\u06cc\u0632 \u0645\u0645\u0644\u0648 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c \u0647\u0627 \u0627\u063a\u0644\u0628 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u06cc\u0627 \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u064f\u0639\u062f\u06cc \u062a\u0627\u0632\u0647 \u0628\u0628\u062e\u0634\u0646\u062f.<\/p>\n\n\n\n
\u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648 \u0646\u0642\u0634\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u0622\u0646 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0628\u0631\u0633\u0627\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0642\u06cc\u0642 \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f \u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a.<\/p>\n\n\n\n
\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f “\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc” \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0642\u0637 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u0627\u0646\u0646\u062f “Machine Learning”\u060c “Deep Learning”\u060c \u06cc\u0627 “Neural Networks” \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n
\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0633\u0641\u0631” \u0648 “\u0645\u0642\u0627\u0635\u062f \u06af\u0631\u062f\u0634\u06af\u0631\u06cc” \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u06cc\u06af\u0631 Entity \u062f\u0631 \u067e\u06cc\u0634 \u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u200c\u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0648 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u067e\u0644\u06cc \u0628\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n\u0686\u0631\u0627 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n
\u0627\u0647\u0645\u06cc\u062a Entity \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u0631\u0627 \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0645\u0627\u0646\u0646\u062f \u06af\u0630\u0634\u062a\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a. \u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648\u0627\u0631\u062f \u0645\u0627\u062c\u0631\u0627 \u0645\u06cc \u200c\u0634\u0648\u062f. Entity \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u200c \u062c\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0635\u0631\u0641 \u06a9\u0644\u0645\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c \u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u200c\u062a\u0631\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u200c\u0637\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06af\u0648\u06af\u0644 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648\u0631\u0632\u0634\u06cc” \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f “Nike”\u060c “Adidas”\u060c \u0648 “Puma” \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0645\u062a\u0635\u0644 \u06a9\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637.<\/p>\n\n\n\n
\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c \u0634\u06a9\u0644 \u0628\u0647\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644<\/strong> (Knowledge Graph)<\/strong> <\/strong>\u0630\u062e\u06cc\u0631\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u200c\u0633\u0627\u0632\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u062d\u062a\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0628\u062e\u0634 \u200c\u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u062f\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc<\/strong> (Featured Snippets)<\/strong> \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n\u0628\u0647 \u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u063a\u0646\u06cc \u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0628\u0631\u062f-\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647.<\/p>\n\n\n\n
\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647\u200c \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0628\u0648\u062f\u060c \u0627\u0645\u0627 \u0646\u0642\u0637\u0647 \u0639\u0637\u0641 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0644 2012 \u0648 \u0645\u0639\u0631\u0641\u06cc Knowledge Graph<\/strong>\u00a0\u0628\u0627\u0632\u0645\u06cc\u200c\u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0647\u200c \u062c\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f\u00a0Knowledge Graph\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0628\u0648\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n\u0627\u0645\u0627 \u0627\u06cc\u0646 \u0641\u0642\u0637 \u0634\u0631\u0648\u0639 \u0645\u0627\u062c\u0631\u0627 \u0628\u0648\u062f. \u062f\u0631 \u0633\u0627\u0644 2013\u060c \u0628\u0627 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird<\/strong>\u060c \u06af\u0648\u06af\u0644 \u06cc\u06a9 \u06af\u0627\u0645 \u0628\u0632\u0631\u06af \u200c\u062a\u0631 \u0628\u0631\u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0632\u0628\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a \u0648 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u062f\u0627\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062d\u062a\u06cc \u0627\u06af\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0634\u062f\u0646\u062f.<\/p>\n\n\n\n\u062f\u0631 \u0633\u0627\u0644 \u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f Machine Learning<\/strong>\u00a0\u0648 Natural Language Processing (NLP) <\/strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc \u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Featured Snippets<\/strong> \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0631 SERP<\/strong> \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n\u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u060c \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0644\u06a9\u0647 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n
\u0628\u0647\u06cc\u0646\u0647\u200c \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 (Entity Optimization) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc \u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c \u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u060c \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u200c\u062e\u0648\u0628\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0622\u0646\u200c \u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n
1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642 \u0648 \u0634\u0641\u0627\u0641 \u0627\u0633\u062a. \u0628\u0647\u200c \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 “\u062a\u0647\u0631\u0627\u0646” \u0645\u06cc \u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u0648\u06cc\u0698\u06af\u06cc \u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 Entity \u0631\u0627 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n
2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647<\/strong> (Structured Data)<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u200c\u06af\u0630\u0627\u0631\u06cc \u200c\u0647\u0627\u06cc\u00a0Schema.org\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648\u0627\u0636\u062d\u200c \u062a\u0631 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
3. \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n\n\n\n\u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc\u060c \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u062e\u0627\u0631\u062c\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u06af\u0648\u06af\u0644 \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h3>\n\n\n\n\u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u0647 \u200c\u0631\u0648\u0632 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n
5. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> (UX)<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648 \u0642\u0627\u0628\u0644 \u200c\u0641\u0647\u0645 \u0628\u0627\u0634\u062f. \u0647\u0631\u0686\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u200c\u062a\u0631 \u0645\u06cc \u200c\u0628\u06cc\u0646\u062f.<\/p>\n\n\n\n
\u062f\u0631 \u0622\u062e\u0631 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0633\u0626\u0648\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c \u0635\u0648\u0631\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0634\u062e\u0635\u060c \u0645\u06a9\u0627\u0646\u060c \u0628\u0631\u0646\u062f\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635. \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 …<\/p>\n","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-446"],"yoast_head":"\n
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -<\/title>\n<meta name=\"description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\" \/>\n<meta property=\"og:description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T10:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-19T12:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"author\":{\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\"},\"headline\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"wordCount\":80,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"articleSection\":[\"\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\"],\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"description\":\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\",\"breadcrumb\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"width\":900,\"height\":506,\"caption\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/zaminhost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"name\":\"\",\"description\":\"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaminhost.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\",\"name\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"width\":192,\"height\":192,\"caption\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\",\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"caption\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\"},\"description\":\"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","og_locale":"fa_IR","og_type":"article","og_title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","og_description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","og_url":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","article_published_time":"2025-01-11T10:19:10+00:00","article_modified_time":"2025-01-19T12:20:31+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","type":"image\/jpeg"}],"author":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","twitter_card":"summary_large_image","twitter_misc":{"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"11 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"author":{"name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919"},"headline":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"wordCount":80,"commentCount":0,"publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","articleSection":["\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc"],"inLanguage":"fa-IR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","url":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","breadcrumb":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","width":900,"height":506,"caption":"\u0627\u0646\u062a\u06cc\u062a\u06cc"},{"@type":"BreadcrumbList","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/zaminhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f"}]},{"@type":"WebSite","@id":"https:\/\/zaminhost.com\/blog\/#website","url":"https:\/\/zaminhost.com\/blog\/","name":"","description":"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaminhost.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/zaminhost.com\/blog\/#organization","name":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","url":"https:\/\/zaminhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","width":192,"height":192,"caption":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919","name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","caption":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646"},"description":"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647."}]}},"_links":{"self":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":5606,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions\/5606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
2. \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627<\/strong> (Wikipedia)<\/strong><\/h3>\n\n\n\n\u0648\u06cc\u06a9\u06cc\u200c \u067e\u062f\u06cc\u0627 \u0645\u0646\u0628\u0639\u06cc \u0628\u06cc \u200c\u067e\u0627\u06cc\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0627\u0633\u062a. \u0647\u0631 \u0635\u0641\u062d\u0647 \u062f\u0631 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0628\u0647 \u06cc\u06a9 Entity \u062e\u0627\u0635 \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u0631\u062f \u0648 \u062d\u0627\u0648\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0645\u0631\u062a\u0628\u0637 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u0627\u0633\u062a. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u062e\u0634 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u200c\u0647\u0627<\/strong>\u0648 \u0644\u06cc\u0646\u06a9 \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637<\/strong> \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n\n\n\nDBpedia.3<\/strong><\/h3>\n\n\n\nDBpedia \u0646\u0633\u062e\u0647 \u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647\u200c \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0633\u0626\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0648 \u0631\u0648\u0627\u0628\u0637 \u0622\u0646 \u200c\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n
Freebase.4\u00a0(\u0628\u0627\u06cc\u06af\u0627\u0646\u06cc \u0634\u062f\u0647)<\/strong><\/h3>\n\n\n\n\u0647\u0631\u0686\u0646\u062f Freebase \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 Google Knowledge Graph\u00a0<\/strong>\u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0627\u0631\u06cc\u062e\u06cc \u06cc\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u063a\u0646\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c\u00a0Freebase\u0647\u0646\u0648\u0632 \u0647\u0645 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645 \u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n5. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/strong> (NLP Tools)<\/strong><\/h3>\n\n\n\n\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Natural Language API<\/strong>\u00a0\u06cc\u0627 IBM Watson <\/strong>\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0648\u0646 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c \u0647\u0627 \u0641\u0648\u0642 \u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\nSearch Console.6\u00a0\u0648 SERP<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc Google Search Console<\/strong>\u00a0\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0647 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c \u0631\u0633\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 (SERP) \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c \u0628\u062e\u0634 \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n7. \u0645\u0646\u0627\u0628\u0639 \u062e\u0628\u0631\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc<\/strong><\/h3>\n\n\n\n\u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0645\u062c\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc\u060c \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c \u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0646\u06cc\u0632 \u0645\u0645\u0644\u0648 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c \u0647\u0627 \u0627\u063a\u0644\u0628 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u06cc\u0627 \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u064f\u0639\u062f\u06cc \u062a\u0627\u0632\u0647 \u0628\u0628\u062e\u0634\u0646\u062f.<\/p>\n\n\n\n
\u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648 \u0646\u0642\u0634\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u0622\u0646 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0628\u0631\u0633\u0627\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0642\u06cc\u0642 \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f \u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a.<\/p>\n\n\n\n
\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f “\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc” \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0642\u0637 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u0627\u0646\u0646\u062f “Machine Learning”\u060c “Deep Learning”\u060c \u06cc\u0627 “Neural Networks” \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n
\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0633\u0641\u0631” \u0648 “\u0645\u0642\u0627\u0635\u062f \u06af\u0631\u062f\u0634\u06af\u0631\u06cc” \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u06cc\u06af\u0631 Entity \u062f\u0631 \u067e\u06cc\u0634 \u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u200c\u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0648 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u067e\u0644\u06cc \u0628\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n\u0686\u0631\u0627 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n
\u0627\u0647\u0645\u06cc\u062a Entity \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u0631\u0627 \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0645\u0627\u0646\u0646\u062f \u06af\u0630\u0634\u062a\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a. \u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648\u0627\u0631\u062f \u0645\u0627\u062c\u0631\u0627 \u0645\u06cc \u200c\u0634\u0648\u062f. Entity \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u200c \u062c\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0635\u0631\u0641 \u06a9\u0644\u0645\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c \u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u200c\u062a\u0631\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u200c\u0637\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06af\u0648\u06af\u0644 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648\u0631\u0632\u0634\u06cc” \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f “Nike”\u060c “Adidas”\u060c \u0648 “Puma” \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0645\u062a\u0635\u0644 \u06a9\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637.<\/p>\n\n\n\n
\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c \u0634\u06a9\u0644 \u0628\u0647\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644<\/strong> (Knowledge Graph)<\/strong> <\/strong>\u0630\u062e\u06cc\u0631\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u200c\u0633\u0627\u0632\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u062d\u062a\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0628\u062e\u0634 \u200c\u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u062f\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc<\/strong> (Featured Snippets)<\/strong> \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n\u0628\u0647 \u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u063a\u0646\u06cc \u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0628\u0631\u062f-\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647.<\/p>\n\n\n\n
\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647\u200c \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0628\u0648\u062f\u060c \u0627\u0645\u0627 \u0646\u0642\u0637\u0647 \u0639\u0637\u0641 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0644 2012 \u0648 \u0645\u0639\u0631\u0641\u06cc Knowledge Graph<\/strong>\u00a0\u0628\u0627\u0632\u0645\u06cc\u200c\u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0647\u200c \u062c\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f\u00a0Knowledge Graph\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0628\u0648\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n\u0627\u0645\u0627 \u0627\u06cc\u0646 \u0641\u0642\u0637 \u0634\u0631\u0648\u0639 \u0645\u0627\u062c\u0631\u0627 \u0628\u0648\u062f. \u062f\u0631 \u0633\u0627\u0644 2013\u060c \u0628\u0627 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird<\/strong>\u060c \u06af\u0648\u06af\u0644 \u06cc\u06a9 \u06af\u0627\u0645 \u0628\u0632\u0631\u06af \u200c\u062a\u0631 \u0628\u0631\u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0632\u0628\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a \u0648 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u062f\u0627\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062d\u062a\u06cc \u0627\u06af\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0634\u062f\u0646\u062f.<\/p>\n\n\n\n\u062f\u0631 \u0633\u0627\u0644 \u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f Machine Learning<\/strong>\u00a0\u0648 Natural Language Processing (NLP) <\/strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc \u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Featured Snippets<\/strong> \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0631 SERP<\/strong> \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n\u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u060c \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0644\u06a9\u0647 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n
\u0628\u0647\u06cc\u0646\u0647\u200c \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 (Entity Optimization) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc \u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c \u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u060c \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u200c\u062e\u0648\u0628\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0622\u0646\u200c \u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n
1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642 \u0648 \u0634\u0641\u0627\u0641 \u0627\u0633\u062a. \u0628\u0647\u200c \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 “\u062a\u0647\u0631\u0627\u0646” \u0645\u06cc \u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u0648\u06cc\u0698\u06af\u06cc \u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 Entity \u0631\u0627 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n
2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647<\/strong> (Structured Data)<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u200c\u06af\u0630\u0627\u0631\u06cc \u200c\u0647\u0627\u06cc\u00a0Schema.org\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648\u0627\u0636\u062d\u200c \u062a\u0631 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
3. \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n\n\n\n\u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc\u060c \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u062e\u0627\u0631\u062c\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u06af\u0648\u06af\u0644 \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h3>\n\n\n\n\u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u0647 \u200c\u0631\u0648\u0632 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n
5. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> (UX)<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648 \u0642\u0627\u0628\u0644 \u200c\u0641\u0647\u0645 \u0628\u0627\u0634\u062f. \u0647\u0631\u0686\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u200c\u062a\u0631 \u0645\u06cc \u200c\u0628\u06cc\u0646\u062f.<\/p>\n\n\n\n
\u062f\u0631 \u0622\u062e\u0631 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0633\u0626\u0648\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c \u0635\u0648\u0631\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0634\u062e\u0635\u060c \u0645\u06a9\u0627\u0646\u060c \u0628\u0631\u0646\u062f\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635. \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 …<\/p>\n","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-446"],"yoast_head":"\n
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -<\/title>\n<meta name=\"description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\" \/>\n<meta property=\"og:description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T10:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-19T12:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"author\":{\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\"},\"headline\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"wordCount\":80,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"articleSection\":[\"\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\"],\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"description\":\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\",\"breadcrumb\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"width\":900,\"height\":506,\"caption\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/zaminhost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"name\":\"\",\"description\":\"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaminhost.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\",\"name\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"width\":192,\"height\":192,\"caption\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\",\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"caption\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\"},\"description\":\"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","og_locale":"fa_IR","og_type":"article","og_title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","og_description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","og_url":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","article_published_time":"2025-01-11T10:19:10+00:00","article_modified_time":"2025-01-19T12:20:31+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","type":"image\/jpeg"}],"author":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","twitter_card":"summary_large_image","twitter_misc":{"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"11 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"author":{"name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919"},"headline":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"wordCount":80,"commentCount":0,"publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","articleSection":["\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc"],"inLanguage":"fa-IR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","url":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","breadcrumb":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","width":900,"height":506,"caption":"\u0627\u0646\u062a\u06cc\u062a\u06cc"},{"@type":"BreadcrumbList","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/zaminhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f"}]},{"@type":"WebSite","@id":"https:\/\/zaminhost.com\/blog\/#website","url":"https:\/\/zaminhost.com\/blog\/","name":"","description":"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaminhost.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/zaminhost.com\/blog\/#organization","name":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","url":"https:\/\/zaminhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","width":192,"height":192,"caption":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919","name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","caption":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646"},"description":"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647."}]}},"_links":{"self":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":5606,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions\/5606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
DBpedia.3<\/strong><\/h3>\n\n\n\nDBpedia \u0646\u0633\u062e\u0647 \u200c\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0648\u06cc\u06a9\u06cc \u200c\u067e\u062f\u06cc\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u062a\u0648\u0633\u0639\u0647\u200c \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u0633\u0626\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0648 \u0631\u0648\u0627\u0628\u0637 \u0622\u0646 \u200c\u0647\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n\n\n\n
Freebase.4\u00a0(\u0628\u0627\u06cc\u06af\u0627\u0646\u06cc \u0634\u062f\u0647)<\/strong><\/h3>\n\n\n\n\u0647\u0631\u0686\u0646\u062f Freebase \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 Google Knowledge Graph\u00a0<\/strong>\u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0627\u0631\u06cc\u062e\u06cc \u06cc\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u063a\u0646\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c\u00a0Freebase\u0647\u0646\u0648\u0632 \u0647\u0645 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645 \u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n5. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/strong> (NLP Tools)<\/strong><\/h3>\n\n\n\n\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Natural Language API<\/strong>\u00a0\u06cc\u0627 IBM Watson <\/strong>\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0648\u0646 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c \u0647\u0627 \u0641\u0648\u0642 \u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\nSearch Console.6\u00a0\u0648 SERP<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc Google Search Console<\/strong>\u00a0\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0647 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c \u0631\u0633\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 (SERP) \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c \u0628\u062e\u0634 \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n7. \u0645\u0646\u0627\u0628\u0639 \u062e\u0628\u0631\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc<\/strong><\/h3>\n\n\n\n\u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0645\u062c\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc\u060c \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c \u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0646\u06cc\u0632 \u0645\u0645\u0644\u0648 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c \u0647\u0627 \u0627\u063a\u0644\u0628 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u06cc\u0627 \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u064f\u0639\u062f\u06cc \u062a\u0627\u0632\u0647 \u0628\u0628\u062e\u0634\u0646\u062f.<\/p>\n\n\n\n
\u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648 \u0646\u0642\u0634\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u0622\u0646 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0628\u0631\u0633\u0627\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0642\u06cc\u0642 \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f \u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a.<\/p>\n\n\n\n
\u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f “\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc” \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0642\u0637 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u0627\u0646\u0646\u062f “Machine Learning”\u060c “Deep Learning”\u060c \u06cc\u0627 “Neural Networks” \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n
\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0633\u0641\u0631” \u0648 “\u0645\u0642\u0627\u0635\u062f \u06af\u0631\u062f\u0634\u06af\u0631\u06cc” \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
\u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u06cc\u06af\u0631 Entity \u062f\u0631 \u067e\u06cc\u0634 \u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u200c\u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0648 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u067e\u0644\u06cc \u0628\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n\u0686\u0631\u0627 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n
\u0627\u0647\u0645\u06cc\u062a Entity \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u0631\u0627 \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0645\u0627\u0646\u0646\u062f \u06af\u0630\u0634\u062a\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a. \u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648\u0627\u0631\u062f \u0645\u0627\u062c\u0631\u0627 \u0645\u06cc \u200c\u0634\u0648\u062f. Entity \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u200c \u062c\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0635\u0631\u0641 \u06a9\u0644\u0645\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c \u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u200c\u062a\u0631\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u200c\u0637\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06af\u0648\u06af\u0644 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n
\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648\u0631\u0632\u0634\u06cc” \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f “Nike”\u060c “Adidas”\u060c \u0648 “Puma” \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0645\u062a\u0635\u0644 \u06a9\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637.<\/p>\n\n\n\n
\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c \u0634\u06a9\u0644 \u0628\u0647\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644<\/strong> (Knowledge Graph)<\/strong> <\/strong>\u0630\u062e\u06cc\u0631\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u200c\u0633\u0627\u0632\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u062d\u062a\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0628\u062e\u0634 \u200c\u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u062f\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc<\/strong> (Featured Snippets)<\/strong> \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n\u0628\u0647 \u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u063a\u0646\u06cc \u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0628\u0631\u062f-\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647.<\/p>\n\n\n\n
\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc<\/h2>\n\n\n\n<\/figure>\n<\/div>\n\n\n\u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647\u200c \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0628\u0648\u062f\u060c \u0627\u0645\u0627 \u0646\u0642\u0637\u0647 \u0639\u0637\u0641 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0644 2012 \u0648 \u0645\u0639\u0631\u0641\u06cc Knowledge Graph<\/strong>\u00a0\u0628\u0627\u0632\u0645\u06cc\u200c\u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0647\u200c \u062c\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f\u00a0Knowledge Graph\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0628\u0648\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n\u0627\u0645\u0627 \u0627\u06cc\u0646 \u0641\u0642\u0637 \u0634\u0631\u0648\u0639 \u0645\u0627\u062c\u0631\u0627 \u0628\u0648\u062f. \u062f\u0631 \u0633\u0627\u0644 2013\u060c \u0628\u0627 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird<\/strong>\u060c \u06af\u0648\u06af\u0644 \u06cc\u06a9 \u06af\u0627\u0645 \u0628\u0632\u0631\u06af \u200c\u062a\u0631 \u0628\u0631\u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0632\u0628\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a \u0648 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u062f\u0627\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062d\u062a\u06cc \u0627\u06af\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0634\u062f\u0646\u062f.<\/p>\n\n\n\n\u062f\u0631 \u0633\u0627\u0644 \u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f Machine Learning<\/strong>\u00a0\u0648 Natural Language Processing (NLP) <\/strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc \u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Featured Snippets<\/strong> \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0631 SERP<\/strong> \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n\u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u060c \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0644\u06a9\u0647 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n
\u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n
\u0628\u0647\u06cc\u0646\u0647\u200c \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 (Entity Optimization) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc \u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c \u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u060c \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u200c\u062e\u0648\u0628\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0622\u0646\u200c \u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n
1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642 \u0648 \u0634\u0641\u0627\u0641 \u0627\u0633\u062a. \u0628\u0647\u200c \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 “\u062a\u0647\u0631\u0627\u0646” \u0645\u06cc \u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u0648\u06cc\u0698\u06af\u06cc \u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 Entity \u0631\u0627 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n
2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647<\/strong> (Structured Data)<\/strong><\/h3>\n\n\n\n\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u200c\u06af\u0630\u0627\u0631\u06cc \u200c\u0647\u0627\u06cc\u00a0Schema.org\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648\u0627\u0636\u062d\u200c \u062a\u0631 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n
3. \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n\n\n\n\u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc\u060c \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u062e\u0627\u0631\u062c\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u06af\u0648\u06af\u0644 \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n
4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h3>\n\n\n\n\u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u0647 \u200c\u0631\u0648\u0632 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n
5. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> (UX)<\/strong><\/h3>\n\n\n\n\u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648 \u0642\u0627\u0628\u0644 \u200c\u0641\u0647\u0645 \u0628\u0627\u0634\u062f. \u0647\u0631\u0686\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u200c\u062a\u0631 \u0645\u06cc \u200c\u0628\u06cc\u0646\u062f.<\/p>\n\n\n\n
\u062f\u0631 \u0622\u062e\u0631 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0633\u0626\u0648\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c \u0635\u0648\u0631\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0634\u062e\u0635\u060c \u0645\u06a9\u0627\u0646\u060c \u0628\u0631\u0646\u062f\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635. \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 …<\/p>\n","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-446"],"yoast_head":"\n
\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -<\/title>\n<meta name=\"description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\" \/>\n<meta property=\"og:description\" content=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-11T10:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-19T12:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"author\":{\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\"},\"headline\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"},\"wordCount\":80,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"articleSection\":[\"\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\"],\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\",\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -\",\"isPartOf\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"datePublished\":\"2025-01-11T10:19:10+00:00\",\"dateModified\":\"2025-01-19T12:20:31+00:00\",\"description\":\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.\",\"breadcrumb\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\"},\"inLanguage\":\"fa-IR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg\",\"width\":900,\"height\":506,\"caption\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/zaminhost.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#website\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"name\":\"\",\"description\":\"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"publisher\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zaminhost.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fa-IR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#organization\",\"name\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\",\"url\":\"https:\/\/zaminhost.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"contentUrl\":\"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png\",\"width\":192,\"height\":192,\"caption\":\"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\"},\"image\":{\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919\",\"name\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fa-IR\",\"@id\":\"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g\",\"caption\":\"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\"},\"description\":\"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","og_locale":"fa_IR","og_type":"article","og_title":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","og_description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","og_url":"https:\/\/zaminhost.com\/blog\/\u0627\u0646\u062a\u06cc\u062a\u06cc\/","article_published_time":"2025-01-11T10:19:10+00:00","article_modified_time":"2025-01-19T12:20:31+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","type":"image\/jpeg"}],"author":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","twitter_card":"summary_large_image","twitter_misc":{"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646":"11 \u062f\u0642\u06cc\u0642\u0647"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#article","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"author":{"name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919"},"headline":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","mainEntityOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"},"wordCount":80,"commentCount":0,"publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","articleSection":["\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc"],"inLanguage":"fa-IR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","url":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/","name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f -","isPartOf":{"@id":"https:\/\/zaminhost.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage"},"thumbnailUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","datePublished":"2025-01-11T10:19:10+00:00","dateModified":"2025-01-19T12:20:31+00:00","description":"\u0627\u0647\u0645\u06cc\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a.","breadcrumb":{"@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb"},"inLanguage":"fa-IR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/"]}]},{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#primaryimage","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2025\/01\/zamin-6.jpg","width":900,"height":506,"caption":"\u0627\u0646\u062a\u06cc\u062a\u06cc"},{"@type":"BreadcrumbList","@id":"https:\/\/zaminhost.com\/blog\/%d8%a7%d9%86%d8%aa%db%8c%d8%aa%db%8c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/zaminhost.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0631 \u0633\u0626\u0648 \u062f\u0627\u0631\u062f\u061f"}]},{"@type":"WebSite","@id":"https:\/\/zaminhost.com\/blog\/#website","url":"https:\/\/zaminhost.com\/blog\/","name":"","description":"\u0628\u062e\u0634 \u0648\u0628\u0644\u0627\u06af \u0648 \u0645\u062c\u0644\u0647 \u0639\u0644\u0645\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","publisher":{"@id":"https:\/\/zaminhost.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zaminhost.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fa-IR"},{"@type":"Organization","@id":"https:\/\/zaminhost.com\/blog\/#organization","name":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a","url":"https:\/\/zaminhost.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","contentUrl":"https:\/\/zaminhost.com\/blog\/wp-content\/uploads\/2022\/07\/logo-org.png","width":192,"height":192,"caption":"\u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a"},"image":{"@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/eb4728721c770f2f4370ef06f5e1c919","name":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646","image":{"@type":"ImageObject","inLanguage":"fa-IR","@id":"https:\/\/zaminhost.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/166e8257aa9614c75029a45fa806f524537fe47deeb5fd8f0e1c2e8e2cbd9d00?s=96&d=mm&r=g","caption":"\u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646"},"description":"\u0633\u0644\u0627\u0645! \u0645\u0646 \u0641\u0627\u0637\u0645\u0647 \u0635\u062d\u0631\u0627\u0626\u06cc\u0627\u0646\u200c\u060c \u062f\u0627\u0646\u0634\u062c\u0648\u06cc \u0627\u0631\u0634\u062f \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0645 \u06a9\u0647 \u0639\u0627\u0634\u0642 \u062e\u0644\u0642 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u0645\u0641\u06cc\u062f \u0648 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u0647 \u0648 \u062d\u0627\u0644\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646 \u0647\u0627\u0633\u062a\u060c \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u0633\u0646\u062f\u0647 \u0648 \u0645\u062f\u06cc\u0631 \u0645\u062d\u062a\u0648\u0627 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc \u06a9\u0646\u0645 \u0648 \u0647\u0645\u06cc\u0634\u0647 \u0633\u0639\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0645 \u062e\u0648\u062f\u0645\u0648 \u062c\u0627\u06cc \u0634\u0645\u0627 \u0628\u0630\u0627\u0631\u0645 \u062a\u0627 \u0628\u062a\u0648\u0646\u0645 \u0628\u0647 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0634\u06a9\u0644 \u0628\u0647 \u0633\u0648\u0627\u0644\u0627\u062a \u0634\u0645\u0627 \u062c\u0648\u0627\u0628 \u0628\u062f\u0645 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0631\u0627\u0626\u0647 \u06a9\u0646\u0645. \u0628\u0631\u0627\u0645 \u0645\u0647\u0645\u0647 \u06a9\u0647 \u0647\u0631 \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u0646\u0648\u06cc\u0633\u0645\u060c \u0646\u0647\u200c\u062a\u0646\u0647\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u0641\u06cc\u062f \u0628\u0647\u062a\u0648\u0646 \u0628\u062f\u0647\u060c \u0628\u0644\u06a9\u0647 \u06cc\u0647 \u062a\u062c\u0631\u0628\u0647 \u0644\u0630\u062a\u200c\u0628\u062e\u0634 \u0648 \u0622\u0645\u0648\u0632\u0646\u062f\u0647 \u0628\u0627\u0634\u0647."}]}},"_links":{"self":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":4,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"predecessor-version":[{"id":5606,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/posts\/5597\/revisions\/5606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media\/5603"}],"wp:attachment":[{"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zaminhost.com\/blog\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u0647\u0631\u0686\u0646\u062f Freebase \u062f\u06cc\u06af\u0631 \u0628\u0647\u200c \u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0646\u0645\u06cc \u200c\u0634\u0648\u062f\u060c \u0627\u0645\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u0622\u0646 \u0628\u0647 Google Knowledge Graph\u00a0<\/strong>\u0645\u0646\u062a\u0642\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062a\u0627\u0631\u06cc\u062e\u06cc \u06cc\u0627 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627\u06cc \u063a\u0646\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0647\u0633\u062a\u06cc\u062f\u060c\u00a0Freebase\u0647\u0646\u0648\u0632 \u0647\u0645 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645 \u200c\u0628\u062e\u0634 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f Google Natural Language API<\/strong>\u00a0\u06cc\u0627 IBM Watson <\/strong>\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0648\u0646 \u0631\u0627 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0622\u0646\u200c \u0647\u0627 \u0641\u0648\u0642 \u200c\u0627\u0644\u0639\u0627\u062f\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc Google Search Console<\/strong>\u00a0\u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062c\u0633\u062a\u062c\u0648\u06cc \u0686\u0647 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0628\u0647 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0645\u06cc\u200c \u0631\u0633\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0631\u0631\u0633\u06cc \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637 (SERP) \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0644\u0647\u0627\u0645\u200c \u0628\u062e\u0634 \u06a9\u0634\u0641 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n \u0633\u0627\u06cc\u062a\u200c \u0647\u0627\u06cc \u062e\u0628\u0631\u06cc\u060c \u0645\u062c\u0644\u0627\u062a \u062a\u062e\u0635\u0635\u06cc\u060c \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c \u0647\u0627\u06cc \u0639\u0644\u0645\u06cc \u0646\u06cc\u0632 \u0645\u0645\u0644\u0648 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f. \u0622\u0646\u200c \u0647\u0627 \u0627\u063a\u0644\u0628 \u062c\u062f\u06cc\u062f\u062a\u0631\u06cc\u0646 \u0645\u0641\u0627\u0647\u06cc\u0645\u060c \u0627\u0634\u062e\u0627\u0635\u060c \u06cc\u0627 \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u064f\u0639\u062f\u06cc \u062a\u0627\u0632\u0647 \u0628\u0628\u062e\u0634\u0646\u062f.<\/p>\n\n\n\n \u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0633\u0626\u0648 \u0646\u0642\u0634\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0627\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0632 \u0622\u0646 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0686\u0634\u0645\u06af\u06cc\u0631\u06cc \u0628\u0631\u0633\u0627\u0646\u062f. \u0627\u0645\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0642\u06cc\u0642 \u0622\u0646 \u0686\u06cc\u0633\u062a\u061f \u067e\u0627\u0633\u062e \u0633\u0627\u062f\u0647 \u0627\u0633\u062a: \u06a9\u0645\u06a9 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u06cc\u0627\u0646 \u0645\u0648\u0636\u0648\u0639\u0627\u062a.<\/p>\n\n\n\n \u062a\u0635\u0648\u0631 \u06a9\u0646\u06cc\u062f \u06cc\u06a9 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u0645\u0648\u0631\u062f “\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc” \u062f\u0627\u0631\u06cc\u062f. \u0627\u06af\u0631 \u0641\u0642\u0637 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0645\u0641\u0647\u0648\u0645 \u062f\u0642\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u0646\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u0627\u0646\u0646\u062f “Machine Learning”\u060c “Deep Learning”\u060c \u06cc\u0627 “Neural Networks” \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0635\u062d\u0628\u062a \u062f\u0631\u0628\u0627\u0631\u0647 \u062c\u0646\u0628\u0647 \u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc \u0647\u0633\u062a\u06cc\u062f. \u0627\u06cc\u0646 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0635\u0641\u062d\u0627\u062a \u0648\u0628 \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0627\u06af\u0631 \u0645\u0642\u0627\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0633\u0641\u0631” \u0648 “\u0645\u0642\u0627\u0635\u062f \u06af\u0631\u062f\u0634\u06af\u0631\u06cc” \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0631\u0627 \u0628\u0647 \u0647\u0645 \u0645\u062a\u0635\u0644 \u06a9\u0631\u062f\u0647 \u0648 \u0632\u0645\u06cc\u0646\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u06cc\u06af\u0631 Entity \u062f\u0631 \u067e\u06cc\u0634 \u200c\u0628\u06cc\u0646\u06cc \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong> \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u06cc \u200c\u0634\u0648\u062f \u06a9\u0647 \u0645\u062e\u0627\u0637\u0628 \u0628\u0647 \u200c\u062f\u0646\u0628\u0627\u0644 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a\u060c \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631 \u0627\u0648\u0644\u0648\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06af\u0631 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0648 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0647\u0633\u062a\u06cc\u062f\u060c \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u067e\u0644\u06cc \u0628\u06cc\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0648 \u0630\u0647\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0647\u0633\u062a\u0646\u062f.<\/p>\n\n\n\n \u0627\u0647\u0645\u06cc\u062a Entity \u062f\u0631 \u0633\u0626\u0648 \u0686\u06cc\u0632\u06cc \u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u06cc\u06a9 \u06a9\u0644\u0645\u0647 \u0641\u0646\u06cc \u0627\u0633\u062a\u061b \u0627\u06cc\u0646 \u0645\u0641\u0647\u0648\u0645\u060c \u0633\u062a\u0648\u0646 \u0627\u0635\u0644\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u0645\u062d\u062a\u0648\u0627\u060c \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0633\u062a. \u0627\u0645\u0627 \u0686\u0631\u0627 \u062a\u0627 \u0627\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0646\u062d\u0648\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u06af\u0648\u06af\u0644 \u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n \u06af\u0648\u06af\u0644 \u062f\u06cc\u06af\u0631 \u0645\u0627\u0646\u0646\u062f \u06af\u0630\u0634\u062a\u0647 \u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0648\u0627\u0628\u0633\u062a\u0647 \u0646\u06cc\u0633\u062a. \u0627\u0645\u0631\u0648\u0632\u0647\u060c \u0627\u06cc\u0646 \u0645\u0648\u062a\u0648\u0631 \u062c\u0633\u062a\u062c\u0648\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u0639\u0646\u0627\u06cc \u0639\u0645\u06cc\u0642 \u200c\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646\u062c\u0627\u0633\u062a \u06a9\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0648\u0627\u0631\u062f \u0645\u0627\u062c\u0631\u0627 \u0645\u06cc \u200c\u0634\u0648\u062f. Entity \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647\u200c \u062c\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0635\u0631\u0641 \u06a9\u0644\u0645\u0627\u062a\u060c \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0648 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0634\u0645\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642\u200c \u062a\u0631 \u0648 \u0645\u0631\u062a\u0628\u0637 \u200c\u062a\u0631\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u200c\u0637\u0648\u0631 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u200c\u0627\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648 \u06af\u0648\u06af\u0644 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 “\u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648\u0631\u0632\u0634\u06cc” \u062f\u0627\u0631\u06cc\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f “Nike”\u060c “Adidas”\u060c \u0648 “Puma” \u0628\u0647 \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u0647 \u200c\u0628\u0646\u062f\u06cc \u062f\u0631\u0633\u062a \u0645\u062a\u0635\u0644 \u06a9\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647\u061f \u062f\u06cc\u062f\u0647 \u0634\u062f\u0646 \u0628\u06cc\u0634\u062a\u0631 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0631\u062a\u0628\u0637.<\/p>\n\n\n\n \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c \u0634\u06a9\u0644 \u0628\u0647\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u062f\u0631 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634 \u06af\u0648\u06af\u0644<\/strong> (Knowledge Graph)<\/strong> <\/strong>\u0630\u062e\u06cc\u0631\u0647 \u0634\u0648\u062f. \u0627\u06cc\u0646 \u0630\u062e\u06cc\u0631\u0647 \u200c\u0633\u0627\u0632\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u062d\u062a\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0631 \u0628\u062e\u0634 \u200c\u0647\u0627\u06cc \u0648\u06cc\u0698\u0647 \u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u062f\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc<\/strong> (Featured Snippets)<\/strong> \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n\n\n\n \u0628\u0647 \u200c\u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u062f\u06cc\u062f\u0647 \u0634\u0648\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u063a\u0646\u06cc \u200c\u062a\u0631 \u0648 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0628\u0631\u062f-\u0628\u0631\u062f \u0628\u0631\u0627\u06cc \u0647\u0645\u0647.<\/p>\n\n\n\n \u06af\u0648\u06af\u0644 \u0627\u0632 \u0647\u0645\u0627\u0646 \u0627\u0628\u062a\u062f\u0627 \u0628\u0647\u200c \u062f\u0646\u0628\u0627\u0644 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0632\u0628\u0627\u0646 \u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0648\u0628 \u0628\u0648\u062f\u060c \u0627\u0645\u0627 \u0646\u0642\u0637\u0647 \u0639\u0637\u0641 \u0627\u0635\u0644\u06cc \u062f\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647 \u0633\u0627\u0644 2012 \u0648 \u0645\u0639\u0631\u0641\u06cc Knowledge Graph<\/strong>\u00a0\u0628\u0627\u0632\u0645\u06cc\u200c\u06af\u0631\u062f\u062f. \u0627\u06cc\u0646 \u067e\u0627\u06cc\u06af\u0627\u0647 \u062f\u0627\u0646\u0634\u060c \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06af\u0648\u06af\u0644 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062f\u0631\u06a9 \u0645\u0641\u0627\u0647\u06cc\u0645 \u0628\u0647\u200c \u062c\u0627\u06cc \u0635\u0631\u0641\u0627\u064b \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u06a9\u0631\u062f. \u0647\u062f\u0641 \u0627\u0632 \u0627\u06cc\u062c\u0627\u062f\u00a0Knowledge Graph\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u062f\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0648 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0641\u0631\u0627\u062f\u060c \u0645\u06a9\u0627\u0646\u200c \u0647\u0627 \u0648 \u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0628\u0648\u062f \u062a\u0627 \u062a\u062c\u0631\u0628\u0647 \u062c\u0633\u062a\u062c\u0648 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631 \u0648 \u0645\u0639\u0646\u0627\u062f\u0627\u0631\u062a\u0631 \u0634\u0648\u062f.<\/p>\n\n\n\n \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0641\u0642\u0637 \u0634\u0631\u0648\u0639 \u0645\u0627\u062c\u0631\u0627 \u0628\u0648\u062f. \u062f\u0631 \u0633\u0627\u0644 2013\u060c \u0628\u0627 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 Hummingbird<\/strong>\u060c \u06af\u0648\u06af\u0644 \u06cc\u06a9 \u06af\u0627\u0645 \u0628\u0632\u0631\u06af \u200c\u062a\u0631 \u0628\u0631\u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0628\u0647 \u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0628\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0645\u0639\u0646\u0627\u06cc\u06cc \u0632\u0628\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a \u0648 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u062f\u0627\u062f \u062a\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u06cc\u0627\u0646 \u06a9\u0644\u0645\u0627\u062a \u0648 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647\u060c \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062d\u062a\u06cc \u0627\u06af\u0631 \u0634\u0627\u0645\u0644 \u0639\u0628\u0627\u0631\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06cc\u0627 \u0646\u0627\u0645\u0631\u062a\u0628 \u0628\u0648\u062f\u0646\u062f\u060c \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u200c\u062a\u0631\u06cc \u0645\u0646\u062c\u0631 \u0634\u062f\u0646\u062f.<\/p>\n\n\n\n \u062f\u0631 \u0633\u0627\u0644 \u200c\u0647\u0627\u06cc \u0628\u0639\u062f\u060c \u06af\u0648\u06af\u0644 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0641\u0646\u0627\u0648\u0631\u06cc \u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0645\u0627\u0646\u0646\u062f Machine Learning<\/strong>\u00a0\u0648 Natural Language Processing (NLP) <\/strong>\u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u0627\u0645\u0631\u0648\u0632\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0628\u062e\u0634 \u062c\u062f\u0627\u06cc\u06cc \u200c\u0646\u0627\u067e\u0630\u06cc\u0631 \u0627\u0632 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0647\u0633\u062a\u0646\u062f \u0648 \u0646\u0642\u0634 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0646\u0645\u0627\u06cc\u0634 Featured Snippets<\/strong> \u0648 \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0639\u0646\u0627\u06cc\u06cc \u062f\u0631 SERP<\/strong> \u0627\u06cc\u0641\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n \u0627\u06cc\u0646 \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u060c \u0646\u0647 \u200c\u062a\u0646\u0647\u0627 \u062c\u0633\u062a\u062c\u0648 \u0631\u0627 \u0647\u0648\u0634\u0645\u0646\u062f\u062a\u0631 \u06a9\u0631\u062f\u0647 \u0628\u0644\u06a9\u0647 \u0646\u062d\u0648\u0647 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u062a\u062d\u0648\u0644 \u0633\u0627\u062e\u062a\u0647 \u0627\u0633\u062a.<\/p>\n\n\n\n \u0628\u0647\u06cc\u0646\u0647\u200c \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 (Entity Optimization) \u06cc\u06a9\u06cc \u0627\u0632 \u06a9\u0644\u06cc\u062f\u06cc \u200c\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647\u200c \u0647\u0627 \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0627\u0633\u062a. \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0631\u0622\u06cc\u0646\u062f\u060c \u0647\u062f\u0641 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u200c\u062e\u0648\u0628\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0622\u0646\u200c \u0647\u0627 \u0631\u0627 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0648\u062f \u0645\u0631\u062a\u0628\u0637 \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0628\u0647 \u0686\u0646\u062f \u06af\u0627\u0645 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645:<\/p>\n\n\n\n \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u062f\u0642\u06cc\u0642 \u0648 \u0634\u0641\u0627\u0641 \u0627\u0633\u062a. \u0628\u0647\u200c \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u062f\u0631\u0628\u0627\u0631\u0647 “\u062a\u0647\u0631\u0627\u0646” \u0645\u06cc \u200c\u0646\u0648\u06cc\u0633\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u062b\u0644 \u0645\u0648\u0642\u0639\u06cc\u062a \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc\u060c \u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u0648 \u0648\u06cc\u0698\u06af\u06cc \u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f \u062a\u0627 \u06af\u0648\u06af\u0644 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u06cc\u0646 Entity \u0631\u0627 \u0628\u0647 \u200c\u062f\u0631\u0633\u062a\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u062f.<\/p>\n\n\n\n \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0646\u0634\u0627\u0646\u0647 \u200c\u06af\u0630\u0627\u0631\u06cc \u200c\u0647\u0627\u06cc\u00a0Schema.org\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648\u0627\u0636\u062d\u200c \u062a\u0631 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647 \u200c\u0647\u0627 \u0628\u0647 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062a\u0641\u0633\u06cc\u0631 \u06a9\u0646\u0646\u062f.<\/p>\n\n\n\n \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0627\u0646\u062a\u06cc\u062a\u06cc\u060c \u0627\u0632 \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0631 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0644\u06cc\u0646\u06a9 \u062f\u0647\u06cc\u062f \u0648 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631 \u062e\u0627\u0631\u062c\u06cc \u0646\u06cc\u0632 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc \u200c\u0634\u0648\u062f \u06af\u0648\u06af\u0644 \u0631\u0648\u0627\u0628\u0637 \u0645\u06cc\u0627\u0646 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627 \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n\n\n\n \u0645\u062d\u062a\u0648\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u0647 \u200c\u0631\u0648\u0632 \u062a\u0642\u0648\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0646\u0634\u0627\u0646 \u0645\u06cc \u200c\u062f\u0647\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc\u200c \u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0627\u0647\u0645\u06cc\u062a \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f.<\/p>\n\n\n\n \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648 \u0642\u0627\u0628\u0644 \u200c\u0641\u0647\u0645 \u0628\u0627\u0634\u062f. \u0647\u0631\u0686\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u0647\u062a\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f\u060c \u06af\u0648\u06af\u0644 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0627\u0631\u0632\u0634 \u200c\u062a\u0631 \u0645\u06cc \u200c\u0628\u06cc\u0646\u062f.<\/p>\n\n\n\n \u062f\u0631 \u0622\u062e\u0631 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0647\u06cc\u0646\u0647 \u200c\u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0628\u0632\u0627\u0631\u06cc \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u062a\u0642\u0648\u06cc\u062a \u0633\u0626\u0648\u06cc \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0627\u0646\u062a\u06cc\u062a\u06cc (Entity) \u0645\u0641\u0647\u0648\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0648 \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u062f\u0631 \u0633\u0626\u0648 \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0631 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647\u200c \u0635\u0648\u0631\u062a \u0645\u0646\u062d\u0635\u0631 \u0628\u0647\u200c \u0641\u0631\u062f \u0642\u0627\u0628\u0644 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0628\u0627\u0634\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u06cc\u06a9 \u0634\u062e\u0635\u060c \u0645\u06a9\u0627\u0646\u060c \u0628\u0631\u0646\u062f\u060c \u06cc\u0627 \u0645\u0648\u0636\u0648\u0639 \u062e\u0627\u0635. \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0628\u0647 \u200c\u0648\u06cc\u0698\u0647 \u06af\u0648\u06af\u0644\u060c \u0627\u0632 \u0645\u0641\u0647\u0648\u0645 \u0627\u0646\u062a\u06cc\u062a\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627 \u0648 …<\/p>\n","protected":false},"author":4,"featured_media":5603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-446"],"yoast_head":"\n5. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062a\u0646<\/strong> (NLP Tools)<\/strong><\/h3>\n\n\n\n
Search Console.6\u00a0\u0648 SERP<\/strong><\/h3>\n\n\n\n
7. \u0645\u0646\u0627\u0628\u0639 \u062e\u0628\u0631\u06cc \u0648 \u062a\u062e\u0635\u0635\u06cc<\/strong><\/h3>\n\n\n\n
\u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h2>\n\n\n
<\/figure>\n<\/div>\n\n\n\u0686\u0631\u0627 \u0627\u0646\u062a\u06cc\u062a\u06cc \u062f\u0631 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/h2>\n\n\n\n
\u062a\u0627\u0631\u06cc\u062e\u0686\u0647 \u06af\u0648\u06af\u0644 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0646\u062a\u06cc\u062a\u06cc<\/h2>\n\n\n
<\/figure>\n<\/div>\n\n\n\u0646\u062d\u0648\u0647 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0627\u0646\u062a\u06cc\u062a\u06cc \u0647\u0627<\/h2>\n\n\n\n
1. \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u0627\u0646\u062a\u06cc\u062a\u06cc \u200c\u0647\u0627<\/strong><\/h3>\n\n\n\n
2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c \u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u200c\u06cc\u0627\u0641\u062a\u0647<\/strong> (Structured Data)<\/strong><\/h3>\n\n\n\n
3. \u0644\u06cc\u0646\u06a9 \u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n\n\n\n
4. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u0645\u0639\u062a\u0628\u0631<\/strong><\/h3>\n\n\n\n
5. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> (UX)<\/strong><\/h3>\n\n\n\n